Let’s face it, none of us are getting any younger. And one of the challenges that our ever increasing ages present to us in our industry is that it becomes harder and harder to keep up with what our clients expect when it comes to wedding and commercial video projects. Tastes change, and there’s always some new piece of gear or software with which to acquaint ourselves.
Jason Magbanua is a Philippines-based wedding and commercial filmmaker with more than 17 years of experience in the industry. He’s realized how much harder he has to work these days to stay atop the latest trends and technology, but why that hard work is essential to continuing to grow his brand.
His company now has 25 employees and he personally shoots over one hundred weddings every year. Amid this schedule, Jason still manages to find time to work with corporate and commercial clients and speak at wedding filmmaking events around the world.
He reminds us that while your age may require you to work harder in some areas, those years of experience ultimately help us charge the prices we want, and work with clients who are truly excited to work with us.
How has your business changed as it’s matured over the years? What were some of the unexpected challenges that came with the growth of you and your company? Let us know in the comments!
In this episode:
- Why it’s often better to hire based on personality than skill set, even if you have to train them from the ground up
- Keeping your own ego in check as the head of your company
- The value of investing in your staff and taking a personal interest in their growth and happiness
- Jason’s number one piece of advice on marketing and branding yourself
“I do not hold the opinion that the people who are coming in and driving the prices low are ruining the industry. I just do not subscribe to that opinion.” [8:12]
“There will come a point in the lifespan of the company that you’ve got to admit that you cannot do everything on your own. You have to get help if you want to grow the company. I learned this very early on.” [13:50]
“At the end of it all, I realize that the pie is big enough for everybody. We can get all the weddings we want, and there will still be enough for everyone else to get their 75, 100 weddings.” [24:33]