How To Overcome Client Objections With Strategic Storytelling w/ Bill Baker of BB&Co Strategic Storytelling

podcast Jun 05, 2017

As filmmakers, most of us spend the majority of our time thinking about how we can best tell the stories of our clients. When it comes to our own businesses however, we often neglect to think about the stories that make us unique and might help us connect with new prospects.

Bill Baker is the Founder and Principal of BB & Co. Strategic Storytelling, a company that helps brands—and the leaders, teams, and organizations behind them—work smarter by leveraging the timeless power of strategic storytelling.

Bill encourages brand leaders to look inward, defining their vision for the world, their point of view, and the story that brought them to where they are today to help them introduce more meaning to them, their workforce and ultimately, their customers.

This episode is chock full of actionable steps you can implement today to help clarify and convey to clients who you are as a brand and what you stand for. From website tips, to how to boost your sales process, to how to use story to move your own business forward, Bill shares some crazy valuable wisdom with us on the podcast.

How do you implement storytelling in your own business? Let us know in the comments!

In this episode:

- How to use strategic storytelling to improve your sales process
- Why you need to define and be proud of your unique point of view as a brand
- The most important element of your website (Hint: It’s not what you think)
- SO many valuable tidbits. You really just need to listen.


“We have found that when properly practiced and strategically used, storytelling is one of the best ways to bring meaning to work and to a workforce.” [5:30]

“Storytelling used in a sales process is going to be used in the same way for a small studio versus someone for a big pharmaceutical company… The fundamentals of sales I think are relatively the same regardless of what category you’re working in and how big your business is.” [18:47]


BB & Co Strategic Storytelling

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